Free Webinar: Thursday, February 4 from 2-3pm
You have a great idea. Now it’s time to bring it to market. How do you negotiate successfully with venture capitalists, potential partners, and stakeholders?
In this complimentary webinar, led by renowned MIT Professor Lawrence Susskind, entrepreneurs and corporate innovators will gain essential techniques for strengthening their position at the bargaining table.
Create Value Through Win-Win Negotiation
Professor Susskind will share insights into four unique features of entrepreneurial negotiations:
• Ego and emotion – How do you counteract emotional and cognitive dynamics?
• Technical complexity – How do you negotiate with skeptical experts working for the other side?
• Uncertainty – How do you build contingent agreements to hedge against uncertainty?
• Relationships – How do you build ongoing relationships with negotiating counterparts?
In addition, he will provide a preview of his, new MIT Professional Education online course, Entrepreneurial Negotiations: The MIT Way. This course will equip you with the strategies you need to negotiate entrepreneurial opportunities while preserving long-term relationships.
Set yourself up for entrepreneurial success by registering today. Following the webinar, all registrants will receive a copy of the slides, as well as a recording of the event.